BraindumpMarketing Strategies and Email Campaigns Overview
Summary:
- Discussion on marketing strategies for businesses including wholesale and direct-to-consumer (DTC) outreach.
- Importance of email marketing alongside social media, citing Old Navy's daily emails as a benchmark.
- Sharing a structured email marketing schedule utilizing tools like Airtable and Klaviyo.
- Implementation of 'sprints' for major sales events including specific campaigns for events like National Ice Cream Day and the Fairs Summer Market.
- Proposal for a welcome sequence and automation through Klaviyo and Zapier to streamline email management and customer onboarding.
- Advantages of using Squarespace vs. Shopify for e-commerce and the necessity of a password-protected site for wholesale pricing.
Content:
Like records it and then I basically give like a chat. So, I thought about just like walking through like what my marketing schedule looks like. And I know marketing is not the same for everybody, but all of us should be marketing our businesses. People, I was just talking to somebody, like we have two streams of outreach. So, we have wholesale and we have DTC. And like a lot of people are like fine to reach out to their like direct-to-consumer people, but people get really intimidated by wholesale or sometimes people get really intimidated to reach out to just like anybody at all.
Like, social media does not take the place of good email marketing. And if you think about like being like worried or nervous to reach out to somebody, and like, are you emailing too much? Old Navy emails me every single day. And you're still subscribed. I actually unsubscribed because I can't deal with that level. I subscribed to get like a discount code, and then I was getting emails every day and I was like, this is too much. But if somebody, if a company is going to send out emails every single day and people don't unsubscribe, then you can send out one email at least once a month should be the goal.
We do every two weeks, but then we do, I'll go into it, we do something called sprints as well, which we can go into. So, this is my air table. So, I have in this air table, I have what kind of email it is, so whether it's wholesale, cold outreach, or direct-to-consumer. And then I have the date it's supposed to go out, and this is all ready for 2027. I was working on this the other day. Then I have the rest of 2026 here. Oh, cool. So, this is just the schedule. This is just in the schedule.
You could actually, I'll tell you that in a minute, but I have the content. I have the content, and then I have like some prompts. Like if I notice something worked really well, then I'm like, maybe we'll deep dive into this a little bit more. So, yeah, so I have like, you know, we do an April Fool's Day sale every year. Like every year we do April Fool's. I think it's like, just like our normal like 10% off. It's just direct-to-consumer, but like it's a little off schedule, but you know, I have it on here.
And then I always have, like we have something called the Fairs Summer Market coming up, which is like a virtual trade show. And so anything where I'm having a big sale or like have something big happening, we do something called a Sprint, which is where you email for five days in a row to like really make sure people know what's going on. And like something like the, like a market or a sale that we're doing online, like the Fair Summer Market is over four days. So we'll email the day before it happens, the first day, the second day, the third day, the fourth day, the fifth day, and then the fifth, the last day is the like, the first, the day before, we email and we're like, don't forget this starts tomorrow.
The door is so loud. So we email the day before it happens, and we're like, hi, don't forget this happens tomorrow. And then every single day we have different content. So we're like highlighting different products. I actually brought this for you. But like we, you know, we have, we highlight a different new release or whatever we're doing. But like we have these new flower sun catchers. So then we'll highlight that on day one. Like, look, we have a new sun catcher. Day two, so we have content for every day. So I need to do my sprint breakdowns here.
But if you always have, you never have to worry about like what, I don't even know what to write about. If you keep it organized like this, where you know every single two weeks you can pop in here. And this makes the campaigns and Klaviyo, well, so I use Klaviyo, MailChimp is great. However you're using, doing your email marketing is good. But this makes it so I can set my schedule. I can set my emails up really far in advance. So like today is my day. Like I'm caught up on all the emails I needed to send out, so today is the day I'll sit down and I'll plan my next, I'll plan and design, put it in the pipeline, my next two months worth of emails.
So it's drag and drop. I save a lot of the same templates and I just use them over and over again. And here's the thing, once you have, like, so we sent a campaign that's like, don't forget, it's almost National Ice Cream Day. And you do all your marketing, like the social media marketing. Well, sorry, this isn't social media, this is email. So like, what do you, are you using the flow desk or whatever that Sarah uses? Oh, to actually send out the emails? No, Klaviyo does everything for me. So Klaviyo is my, I did start using Zapier, Zapier.
Yeah, because Squarespace doesn't play with anybody, but I can use, so I started, rather than manually putting people into my welcome sequence, like somebody new signed up, I'll do it. I'm using, my goal is today to finish setting up Zapier so that like, somebody signs up on the website, it automatically goes to Zapier, Zapier imports it to Klaviyo, and then they get put in the welcome sequence. And I can show you my welcome sequence, but like, look, I did this very silly, like, this is barely a call to action, but kind of is. So it's like, hey, here's my favorite ice cream places where I live.
Here's all my ice cream stuff. You don't like Sawyer's? Yeah, it's fine. I like it because it's next to me. But I like Mickey's in England because of the frozen custard. Jordan's ice cream is my favorite because they have the weirdest flavors. It's in Tivoli. Oh. But anyway, so I'm like, look, just like really silly little comments for my wholesale. I have this thing called Now for the Good Stuff, and we have all of our retailer resources here. So like how to order from us. Retailer resources are, I know not everybody is wholesale, but it's photos of all of our work.
So retailers can use it for their website. It has our logo as a PNG with a transparent background. It has a little blurb about us. It has basically everything a retailer would want to know about us. And then I have the same sign off every time. Sometimes it says enroha too. But like, you know, we have, so that's at the bottom of every single one of our emails for wholesale and then direct-to-consumer is really super similar. It just doesn't have that at the bottom. But then our welcome sequence. Here we go. Yeah. So like, again, this is, I have a modified of this for direct-to-consumer.
But like, you know, this is like a little bit about us, the studio, and then again, retailer resources, our website, everything. But, you know, direct-to-consumer, it's like more like storytelling. So this is the welcome sequence if you do direct-to-consumer, but it's really similar. I mean, for wholesale, but it's... The only thing that's different is this isn't here. I think I talk about my dog more. And like how I bought the presses. So there's a little more storytelling with direct-to-consumer, because everything they would want to know about me otherwise is here for retailers. So yeah, this stuff is just not here, but there is a button to order from me.
I feel like every email should be a call-to-action, and the call-to-action should be spend money with me. I'm the person you should be buying tarts for, or I'm the person you should be painting with. So you should, every email, I feel like, should always have, You want to make it as easy as it is to find. You don't want them to have to be like, wait, what was their website? It should always be in your email, and a button is the best, because all you have to do is click. And again, that's why it goes to wholesale, but... You use Squarespace for your website, but that doesn't like sync with it?
No, Squarespace plays with nobody. I love Squarespace because it's so easy to like drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience. Also, they invite me down to do like a market there a couple of times a year, and I basically make all my website money there. So I stick with Squarespace. I know Squarespace has email campaigns, but I wanted more, I wanted to be able to like track our growth easier, and some of the automations and welcome sequence for me didn't work on Squarespace.
But I'm also 100%, like, don't pay for something if you don't need it. Until you need it, I think when you need it is when you should buy the next thing. I know too many people who have a business, and then they buy all the things at once, and then they have no money, and then they're stuck because they have all the things but no customers. But I think you should, like, level up as you go. Like, when you need something, then get it. So you use Squarespace for your website, but the, that doesn't like sync with it?
No, Squarespace plays with nobody. I love Squarespace because it's so easy, like, to drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience. Also, they invite me down to do, like, a market there a couple times a year, and I just make all my website money there. So I stick with Squarespace. I know Squarespace has email campaigns, but I wanted more, I wanted to be able to, like, track our growth easier, and some of the automations and welcome sequence for me didn't work on Squarespace.
But I'm also 100%, like, don't pay for something if you don't need it. Like, until you need it, I think when you need it is when you should buy the next thing. It's, I know too many people who have a business, and then they, um, they buy all the things at once, and then they have no money, and then they don't, they're stuck because they have all the things but no customers. But I think you should, like, level up as you go. Like, when you need something, then get it. So you use Squarespace for your website, but that doesn't, like, sync with it?
No, Squarespace plays with nobody. I love Squarespace because it's so easy, like, to drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience. Um, also, they invite me down to do, like, a market there a couple times a year, and I basically make all my website money there. So I stick with Squarespace. Um, I know Squarespace has email campaigns, but I wanted more, I wanted to be able to, like, track our growth easier, and some of the automations and welcome sequence, for me, didn't work on Squarespace.
But I'm also 100%, like, don't pay for something if you don't need it. Like, until you need it, I think when you need it is when you should buy the next thing. It's, I know too many people who have a business, and then they, um, they buy all the things at once, and then they have no money, and then they don't, they're stuck because they have all the things but no customers. But I think you should, like, level up as you go. Like, when you need something, then get it. So, you know, you want to make it as easy as it is to find.
You don't want them to have to be like, wait, what was their website? It should always be in your email, and a button is the best because, like, all they have to do is click. And, again, that's my, it goes to the wholesale, but... You use Squarespace for your website, but, um, but the, um, that doesn't, like, sync with it? No, Squarespace plays with nobody. I love Squarespace because it's so easy, like, to drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience.
Um, Also, they invite me down to do, like, a market there a couple times a year, and I basically make all my website money there. So I stick with Squarespace. Um, I know Squarespace has email campaigns, but I wanted more, I wanted to be able to, like, track our growth easier, and some of the automations and welcome sequence for me didn't work on Squarespace. But I'm also 100%, like, don't pay for something if you don't need it. Like, until you need it, I think when you need it is when you should buy the next thing.
It's, I know too many people who have a business, and then they, um, they buy all the things at once, and then they have no money, and then they don't, they're, they're stuck because they have all the things but no customers. But I think you should, like, level up as you go. Like, when you need something, then get it. So you should, every email, I feel like, should always have... You want to make it as easy it is to find. You don't want them to have to be like, wait, what was their website? It should always be in your email, and a button is the best because, like, all they have to do is click.
And, again, that's my, it goes to the wholesale, but... And you use Squarespace for your website, but that doesn't, like, sync with it? No, Squarespace plays with nobody. I love Squarespace because it's so easy, like, to drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience. Um, also, they invite me down to do, like, a market there a couple times a year, and I basically make all my website money there. So I stick with Squarespace. Um, I know Squarespace has email campaigns, but I wanted more, I wanted to be able to, like, track our growth easier, and some of the automations and welcome sequence for me didn't work on Squarespace.
But I'm also 100%, like, don't pay for something if you don't need it. Like, until you need it, I think when you need it is when you should buy the next thing. It's, I know too many people who have a business, and then they, um, they buy all the things at once, and then they have no money, and then they don't, they're, they're stuck because they have all the things but no customers. But I think you should, like, level up as you go. Like, when you need something, then get it. So you want to make it as easy it is to find.
You don't want them to have to be like, wait, what was their website? It should always be in your email, and a button is the best because, like, all they have to do is click. And again, that's my, it goes to the wholesale, but... You use Squarespace for your website, but that doesn't, like, sync with it? No, Squarespace plays with nobody. I love Squarespace because it's so easy, like, to drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience.
Um, also, they invite me down to do, like, a market there a couple times a year, and I basically make all my website money there. So I stick with Squarespace. Um, I know Squarespace has email campaigns, but I wanted more, I wanted to be able to, like, track our growth easier, and some of the automations and welcome sequence, for me, didn't work on Squarespace. But I'm also 100%, like, don't pay for something if you don't need it. Like, until you need it, I think when you need it is when you should buy the next thing.
It's, I know And no one's gonna care. And like, maybe, you know, like... They probably won't even notice. You know, like, let's see, like, you know, every year at the end of the year, we have an end-of-year recap for our wholesalers, and we just, like, a happy new year, thanks for being with us email, but it goes out every single year. And my idea with Klaviyo and setting all this up is to take a lot of the guesswork out. So I label each email template. Like, if I'm going to do National Ice Cream Day again next year, which I probably will, then I can, you know, I can organize the templates and save them so that next June, I can just, like, change a few things up, switch a few things around, and send it back out.
So like, you've always got... Nobody's gonna know. It's been a whole year. If you don't save it with a template, you will just... You could search. You could go back. I mean, you can also, because it saves all your campaigns, so, you know, you can always change the name of your campaign to whatever it was, National Ice Cream Day, or Trending for 2026. And so then, if you go back and find that campaign, then you can, you can use that campaign again and then change what you want. But the idea is, it takes some time to, like, set all of this up.
And the behind-the-scenes, like, this definitely took a while. But, like, you don't have to do too... I'm sending four emails a month because I have two audiences. But if you're only sending one email a month or two emails, that's not much. And so, it's just kind of being, like, what day am I sending it? And the day is important because it makes you, like, you have to do it. But mostly making sure you have the content so you don't have to think about it. And then again, notes about, like, what do I, what's, like, what worked last year.
So, like, you know, in the beginning of March, I was like, not to mom Passover cards. And so then I made a note to focus on floral for March. Because, like, everybody buys their mom flowers for Mother's Day. You know, making sure when I do, um, you know, this wholesale, we do, we always do a sale that's, like, our anniversary every year. We're opening the business. And we go back to the pricing we have when we first opened. And so, like, I make notes on, like, all of, all of that stuff. But, and some of it is a lead-up.
Like, if you're doing a sale, like, and it's in a month, all your emails until then should have something about that sale. Like, first you'd be like, hey, guess what? In a month this is happening. The next email is a little more, like, details about it. And then the one right before it happens is, like, all the details. But you have to constantly remind people that this stuff is happening. But I think I'm, I'm thinking, like, because I had, um, back in March, I had, like, a contractors meet up. And, of course, I told them, I'm like, yeah, I'm gonna do another one in July.
And here it's July. I'm like, okay, I have no capacity. Um, but, um, but, like, for an event, it's a similar thing where it just, like, you know, you said the sprints where, like, you're reminding people, like, yeah, every day, basically. Like this Harrison Market, we have already sent out two emails about it leading up. It's not until mid-July, but all of our emails are already talking about it. To just remind people. To remind, to, like, don't forget, we're doing the fair market. Here's a little bit about our details. And now we'll start ramping up, like, talking about it more.
Like, here's, you know, we've done a sneak peek of some of our new releases. And, you know, here's what's happening. Here's the deal. Um, and then, yeah, the sprint. So we're also doing stationery store day for the store this year. And we'll do the same thing. We're like, the week before, we'll do teases about everything we're going to do on store day. But, like, you can also do, if it's, like, if you can schedule it. Like, if you have, like, like a four or five day event and you're working, reminding people every day that this is going on.
And I never have people, like, unsubscribe because I do a sprint. Like, it sounds like you're sending a lot, but it's not, like, a long email. It's just a quick, short email. Like, hi, don't forget, today is happening. And then a little photo or something to remind people that what's going on. And, um, you both use Klaviyo. So it's, like, so it's up to, like, a thousand subscribers. Is it, is it free? Oh, okay. Yeah, it's free. It's up to a thousand. We have, like, a lot. We pay a lot for Klaviyo, but I've also got, like, 11,000 people on here.
12,000? 11,000. But that's, like, some of that is cold outreach because we do our cold outreach on here. Some of it is, um, you know, just our general marketing. But, like... Can you see what it looks like? Can you show Klaviyo, like, the campaign and, like, the format? I can't because some of it is NDA. And I can't show some of it. I'm sorry. What are you using for email or you use MailerLite? I mean, there's stuff like this, like, you know, setting up. You can, the cool thing is with Klaviyo is that you can do multiple stages of things.
So, like, so this is my welcome automation. You can add as many of these as you want. Like, I could add, if I want to do text messages, if I want to do another email. It's kind of nice. Like, this is, so this is just the welcome sequence. So the trigger is what you, what you tell it that, like, makes the email go out. So it's, this email is tied to that. I could do a third one that's, like, I don't know what a third welcome, part of a welcome sequence. Like the third one, maybe the second, maybe the first one is like, hi, we're so happy you're here.
Here's 10% off. Thank you for joining us. The third one could be like, here's a little bit about us. What's going on in our studio. You know, the nice thing with this is that you can really set this up to do as many sequences as you want. And there's a lot of, you know, I don't do text message, um, campaigns, but a lot of people do. So that data is there. I just personally. That's probably an extra charge, right? For me, no, but like, I don't know if you can do text messages. Mostly because if I get a text message, then I, I delete it.
Oh, I do it every time and I regret it because I just get so many of these. It's like, I don't even remember signing up for this. Yes, exactly. But it's good to know that it's there as an option. And yeah, because I wasn't sure how. And some of it is you just play with it as you go. So like, I think when I first started Klaviyo, I didn't do any automations. I just let Squarespace trigger the automations. But I, as I find myself with less time, and it's the thing that, like, as you grow, you add things that make sense for your business.
But then, now I don't have time to, like, import the new people into Klaviyo. It's such a time suck. So that's why I'm setting it in Zapier today. So like, it collects the data and it delivers it to Klaviyo. So I don't have to do any of that. The only problem. Yeah, so I think. So I would go into Squarespace and see who signed, and it's usually every 30 days. And so I could go in and just... Yeah, I would go into Squarespace and see who's subscribed in the last 30 days, export that list, and then import it to Klaviyo.
But now Zapier is just going to do all of that for me. My only problem is almost all of my wholesale is on Faire, which is the wholesale platform. I do have to manually do that with Faire. Because they don't have any integration. They don't have any integration. So with Faire, it's not that hard. And there's probably not as many people doing a wholesale. Yeah, I do that every week because we get new retailers every week. So my goal on Friday is to just be like, okay, go order this week, great, and then throw the notes in there.
How do they have integration with Squarespace? One thing that I found is nice about Klaviyo also is that it's only friendly. You have a list. Yes. That's great. And then you get the integration with the free plan or like certain, like the different levels. Yeah, yeah. So they'll just, they'll not be able to do that at all. That's great. Yeah. I think Klaviyo is great because there's so much integration and AI and like easy. Oh, Shopify is so clunky. It's why I haven't moved over because, well, I opened up Shopify blank page and it was like, good luck.
And I was like, what's template? Like where, I think my problem with Shopify is that you have to buy all this additional stuff to make it work, like between the templates and like, it's a lot of apps. And I personally don't have time for it. I also do run some wholesale off my website. And so because I offer wholesale on my website, it's really hard to add wholesale to Shopify. It's a whole other app and it's not perfect. Whereas here, you just click wholesale. It takes you to our terms. You could go to Fair, you'll have our terms.
And then there's just a password protected site with the wholesale pricing on it. So like, I don't, I need to reorganize this, but like, I don't have to discount anything later. People can just go on here and order, you know, whatever. For this, for the wholesale, yeah. Because I don't want anybody to just tell me that. They're gonna be like, why is this $3? And I'd be like, and the thing with my retailers is that like, I was trying for a while to be like, hi, just order on the website and then use this password, use this discount code, wholesale 50, and it would take 50% off.
But retailers don't wanna do that. They don't wanna see this like giant number at the bottom. They just wanna know what their wholesale price is gonna be. That's the thing. That's the thing. I haven't figured out a way to put it. I mean, I will say you get what you asked for. If I was just gonna create a campaign, I can, I'll pick. So those are your different lists. Yeah, so cold outreach current retailers, which needs to be updated for the standards. DTC stores, this new cold outreach needs to move up here. And new retailers needs to move up because the new retailers get triggered into the welcome sequence.
Anyway, so if I'm gonna send it to cold outreach. So you can see it has some of the emails that I sent are over here. So I'm like, I really like this design. Maybe I'll go with that again. Or, so this is one that email saved, which is, I think it auto-saves the emails that you've done. Or I can go to here and just pick any of these templates. They already exist. And you can just like edit it as you see fit. And then, like, I don't know which one. Is there an integration with like Canva or anything that you know of?
Yeah, so you could also save like, you could, there is, hold on. I've been paying for Canva for years and years. You can just do a blank. You can just do a blank email or you can go email library. I don't know. Oh, hey, hi. There is a way to just do a blank. Like you can also, but you can also pick anything and delete it all. You can just be like, I don't know. You can just delete basically everything. And then like, you know, it's got a space for an image. Like let's say we just got rid of that whole section.
Let's say we just got rid of that section. But then you can come back in here and you can see, you could first of all, you can duplicate. But you can go in here, if this is the one you keep, you can replace. And then that email could be your whole campaign. Like if you design the whole thing in Canva, you can just drop that whole thing there and set it. Make sure it's high res. Okay. You can just drop it in there and then you're done. Okay, cool. I think Klaviyo is great because you, yeah, there's so much integration and AI and like easy.
Oh, Shopify is so clunky. It's why I haven't moved over because, well, I opened up Shopify blank page and it was like, good luck. And I was like, where's the template? Like where, I think my problem with Shopify is that you have to buy all this additional stuff to make it work. Like between the templates and like, it's a lot of apps. And I personally don't have time for it. I also do run some wholesale off my website. And so because I offer wholesale on my website, it's really hard to add wholesale to Shopify. It's a whole other app and it's not perfect.
Whereas here, you just click wholesale. It takes you to our terms. You could go to Fair. You'll have our terms. And then There's just a password protected site with the wholesale pricing on it. So like, I don't, I need to reorganize this, but like, I don't have to discount anything later. People can just go on here and order, you know, whatever. For this, for the wholesale, yeah. Because I don't want anybody to just tell me that they're gonna be like, why is this $3? And I'd be like, and the thing with my retailers is that like, I was trying for a while to be like, hi, just order on the website and then use this password, use this discount code, wholesale 50, and it would take 50% off.
But retailers don't wanna do that. They don't wanna see this like giant number at the bottom. They just wanna know what their wholesale price is gonna be. That's the thing. That's the thing. I haven't figured out a way to put a nice template. That's what I was saying. I was just gonna create a campaign. Like I can, I'll pick a. Oh, so those are your different lists. Yeah, so I've cold outreach current retailers, which needs to be updated for the standards. DTC stores, this new cold outreach needs to move up here. And new retailers needs to move up because the new retailers get triggered into the welcome sequence.
Anyway, so if I'm gonna send it to cold outreach. So you can see it has some of the emails that I sent are over here. So I'm like, I really like this design. Maybe I'll go with that again. Or- That's the templates. So this is one that email saved, which is, I think it auto-saves the emails that you've done. Or I can go to here and just pick any of these templates. They already exist and they're nice. And you can just like edit it as you see fit. And then, like, I don't know which one.
Does, is there an integration with like Canva or anything that you know of? Yeah, so you could also say like, you could, there is, hold on. I've been paying for Canva for years. You can just do a blank. You can just do a blank email or you can go email library and. I don't know. Oh, hi. There is a way to just do a blank. I can also, but you can also pick anything and delete it all. You can just be like, I don't know. You can just delete basically everything. And then like, you know, it's got a space for an image.
Like, let's say we just got rid of that whole section. Let's say we just got rid of that section. But then you can come back in here and you could, first of all, you can duplicate. But you can go in here, if this is the one you keep, you can replace and then that email could be your whole campaign. Like if you design the whole thing in Canva, you can just drop that whole thing there and set it. Make sure it's high res. Okay. You can just drop it in there and then you're done. Okay, cool.
I think Klaviyo is great because you, yeah, there's so much integration and AI and like easy. Oh, Shopify is so clunky. It's why I haven't moved over because well, I opened up Shopify blank page and it was like, good luck. And I was like, where's the template? Like where, I think my problem with Shopify is that you have to buy all this additional stuff to make it work. Like between the templates and like, it's a lot of apps. And I personally don't have time for it. I also do run some wholesale off my website. And so because I offer wholesale on my website, it's really hard to add wholesale to Shopify.
It's a whole other app and it's not perfect. Whereas here, you just click wholesale. It takes you to our terms. You could go to Fair. You'll have Because you, as important as email marketing is, it should not take up the majority of your day. Like, the majority of your day is whatever you're creating to get the customer to buy it. Your customer's not buying your email, they're buying the product that you're making or the service that you're offering. And is there, like, scheduling features where it's like, an automated and everything too? Yeah, so let's say I don't have this on this email strategy.
Okay, so now, I cannot send this email because it's garbage. I'm really nervous, hold on. I'm really nervous, hold on, let me do that. I'm really don't wanna send this to people. You don't wanna accidentally. You can send it to yourself, right? So, let's say I send out emails like twice a week. Do you do text messaging too, or do you just do email? Our emails, like, if we're not, like, spending money right now. That's really good, though. Like, yes, yeah, I would say I think you're hitting the throttle because it's so annoying. It's like.
Because you went to, what is it, like, DNC, or you had to, like, login, and I'm like, oh my God, exactly what I logged in. And it just doesn't get me. I wouldn't even reach out to Squarespace and just say, like, what do I do? Is there gonna tell you that you could do all your email marketing through them? But you can say, oh, that's okay, we already set up over here. But they should be able to walk you through why it's not getting there. Oh, Wix, yeah. I started with Wix, I didn't have my Windows.
If I paid people everything. Yeah, I just had, I don't know how to walk you through with Wix, but yeah, it was really hard with Squarespace to get our website there with emails. But Wix, they have, like, customer service too, you could call them. Do you think it's preview? Wait, do Squarespace still own your domain name? Yeah, because, yeah. Oh, because you originally had Squarespace set up the domain that way. So are you still paying? That's for your email. Oh, yeah. So maybe it was never transferred? I mean, so it's never worked? So if you bought it in email, then I would contact them.
Because that's not a domain. That's your email. It has to go through a website. So if you bought it in email, then I would contact them. That's what I was thinking. I didn't have to authenticate. Yeah, I had to go through Squarespace to authenticate my email, even though I paid Gmail. So if you bought it in email, then I would contact them. So I haven't really been watching the what's up, but with Sarah and them kind of leaving. She's leaving. She's moving. She's moving right now. It's official now, like she's moving. So I have a list we had here, I think we're going to try to come up with a list so that we know every month.
So the topic is going to be for this meetup, and then that way people will really know what's happening every month. I think the working one is the emails. So check out Klaviyo. Oh wait, you've already on Klaviyo. Look at the templates and just pick one template and just run with it. What's your homework? I want to look at Klaviyo and see what all the features are and how I can, because that also syncs with Zapier. I'm already on Zapier. I use it for everything. I'm pretty crazy tech savvy. And I also, I didn't want to share too much on this, but I actually have a couple of lifetime subscriptions that I bought that are a bit better for people who are marketing.
And mostly use it. The big one I just spent $2,500 for. It basically uses AI where you can feed it, like say you have your top four emails that get the most views or whatever, you could put that into this template and then it will, like the AI will read it and then basically give you like, okay, well here's more ideas and using what works with your marketing. And it's just, it's really cool. I'm trying to figure out how I'm gonna use it or I'm gonna return it in two months after I try it. But I, like I said, I'm like crazy about like the lifetime deals because I'm a member of something called AppSumo and like, so I pay a hundred dollars membership and I get access to thousands of different apps basically like that I just pay once for and I have it forever.
And then there's another, like for social media, there's another app that basically like uses AI to create your campaigns. Again, like you can basically say, this is my brand, this is my mission, this is like some example posts. And then it kind of takes that, but I just haven't had any time to like sit down to actually use it, even though it's the research. Right, so we did the email marketing now, so our next one is going to be copy. So your homework is to go home and work on things from this. What's your homework?
I think the working one is the emails. Now, check out Klaviyo. Like, oh wait, you're already on Klaviyo. Look at the templates and just pick one template and just run with it. What's your homework? I want to look at Klaviyo to see what all the features are and like how I can, because that also syncs with Zapier. I'm already on Zapier. I use it for everything. I'm like pretty like crazy tech savvy. And I also, I didn't want to like share too much on this, but I actually have a couple of like lifetime subscriptions that I bought that are a bit better for like people who are like marketing.
And mostly use it. The big one I just spent $2,500 for. It basically uses AI where you can like feed it, like say like you have like your top four like emails that get like the most views or whatever. You could like put that into this template and then it will like the AI read it and then like basically give you like, okay, well like, here's more ideas and like using what works with your marketing. And it's just, it's really cool. I'm, I'm trying to figure out how I'm going to use it or I'm going to return it in two months after I try it.
But I, I, like I said, like I'm like crazy about like the lifetime deals because I'm a member of something called AppSumo. And like, so I pay a hundred dollars membership and I get access to thousands of different apps basically like that I just pay once for and I have it forever. And then there's another, like for social media, there's another app that basically like uses AI to create your campaigns. Again, like you can basically say, this is my brand, this is my mission, this is like some example posts. And then it kind of keeps that, but I just haven't had any time to like sit down to actually use it, even though it's the research.
Right, so we did the email marketing now. So our next one is going to be copy. So your homework is to go home and work on things from this. What's your homework? I want to look at Klaviyo to like see like what all the features are and like how I can, because that also syncs with Zapier. I'm already on Zapier. I use it for everything. I, I'm like pretty like crazy tech savvy. And I also, I didn't want to like share too much on this, but I actually have a couple of like lifetime subscriptions that I bought that are a bit better for like people who are like marketing.
Um, and mostly use it. The big one I just spent $2,500 for. It basically uses AI where you can like feed it, like say like you have like your top four like emails that get like the most views or whatever. You could like put that into this template and then it will like the AI read it and then like basically give you like, okay, well like here's more ideas and like using what works with your marketing. Um, and it's just, it's really cool. I'm, I'm trying to figure out how I'm gonna use it or I'm gonna return it like in two months after I try it.
But I, I like I said, like I'm like crazy about like the lifetime deals because I'm a member of something called AppSumo. And like, so I pay a hundred dollars um like membership and I get access to thousands of different apps basically like that I just pay once for and I have it forever. And then there's another, like for social media, um, there's another app that basically like uses AI to create your campaigns. Again, like you can basically say, this is my brand, this is my mission, this is like some example posts. And then it kind of keeps that.
But I just haven't had any time to like sit down to actually use it, even though it's the research. Right, so we did the email marketing now. So our next one is going to be copy. So your homework is to go home and work on things from this. What's your homework? I want to look at Klaviyo to like see like what all the features are and like how I can, like, because that also syncs with Zapier. I'm already on Zapier. I use it for everything. I, I'm like pretty like crazy tech savvy. And I also, I didn't want to like share too much on this, but I actually have a couple of like lifetime subscriptions that I bought that are a bit better for like people who are like marketing.
Um, and mostly use it. The big one I just spent $2,500 for. It basically uses AI where you can like feed it, like say like you have like your top four like emails that get like the most views or whatever. You could like put that into this template and then it will like the AI read it and then like basically give you like, okay, well like here's more ideas and like using what works with your marketing. Um, and it's just, it's really cool. I'm, I'm trying to figure out how I'm going to use it or I'm gonna return it like in two months after I try it.
But I, I, like I said, like I'm like crazy about like the lifetime deals because I'm a member of something called AppSumo. And like, so I pay a hundred dollars um like membership and I get access to thousands of different apps basically like that I just pay once for and I have it forever. And then there's another, like for social media, um, there's another app that basically like uses AI to create your campaigns. Again, like you can basically say, this is my brand, this is my mission, this is like some example posts. And then it kind of keeps that.
But I just haven't had any time to like sit down to actually use it, even though it's the research. Right, so we did the email marketing now. So our next one is going to be copy. So your homework is to go home and work on things from this. What's your homework? I want to look at Klaviyo to like see like what all the features are and like how I can, because that also syncs with Zapier. I'm already on Zapier. I use it for everything. I, I'm like pretty like crazy tech savvy. And I also, I didn't want to like share too much on this, but I actually have a couple of like lifetime subscriptions that I bought that are a bit better for like people who are like marketing.
And mostly use it. The big one I just spent $2,500 for. It basically uses AI where you can like feed it, like say like you have like your top four like emails that get like the most views or whatever. You could like put that into this template and then it will like the AI read it and then like basically give you like, okay, well like here's Again, you'll have a day of scheduling and then you'll be set up for next week. So when I go, my big thing is on Fridays when I'm at the store, and if it's slow, which it happens, maybe it's not, I can just sit there and like, go, and because I have this air table with all of my prompts, I can just be like, what are we talking about next month?
Okay, great. And then like, look at last year's email or make up a new email and just go with it. But people love to know like, what's going on behind. You're really good at behind the scenes. You usually get socials, but like, what's going on. And I'm listening to you thinking like, oh, I need that. I'm gonna do that. But like, in your slow months, like, behind the scenes, the slow months are a good time for you to be like, here's what summer actually will take. Like, I did an email that had a great open rate that was just about my dog.
And like how my dog is in, like, so many of my cards. And so we do that. We offer the dog days of summer. And so we show his like, dog with all the products that she's on. And it has such a good open rate. But like, people like, really email us every week. Yeah, that's good. Yeah, and I think also, like, I realized, like, even my business cards, like, don't have my first name. And I just recently, like, put like, an about me page. And I'm realizing that, like, so many people connect with me just because I'm a woman and, you know, as a painter.
And like, a lot of people, like, are kind of like, I want to hire you because I want to support a woman-owned business. And a lot of the time, like, I'm not even sharing, like, people don't even know I exist. So I think maybe I could even try just with email list, just like, to share with my existing people and be like, hey, if you want to share this email to anyone else who might be interested in painting and kind of see. Or you could be like, hey, if you give me a lead that we can reach out to, then you get this discount.
Like, whatever you can afford. Oh, yeah, so it's a little bit of an incentive, too. And you start building a cold outreach list. So those are the people who you, like, want to land a gig with. Oh, okay. So the cold outreach are people that I don't know but might be referrals from other people. And we are all fully aware that you cannot add someone to your email list who has not enthusiastically asked to be on your email list. It's illegal. Oh, so you cannot just, you can pull the outreach. You can just reach out to them.
Oh, but you can't add them to the list. You cannot add them. It's illegal to just add them to your email list. They have to opt in. Oh, okay. So the cold outreach are people that I don't know but might be referrals from other people. And one thing I have done, too, like, to help people's budgets is sometimes I'll do projects in phases. So say, like, in the fall, like, you want to, you want to do, like, the front of the house and really, like, focus on that. And then, you know, I have done that, done that for people, too.
I'm not in a rush. But I just hate the color. But it's weird because, like, we don't have a front door. The front door right there? No, those are just windows. So we have a door here. And there's a door here. And then there's a door in the back. And then there's a door in the back. I don't like shutters on the house. I hated them on the house. Well, I like shutters that are, like, painted black. Yeah, yeah. You have, like, a darker color. But this is, like, so much bigger than it looks here because there's, like, a whole apartment studio above.
Do you know what, what, um, it's hard to tell from the photos what the siding is? This is... Aluminum, probably. I was gonna say, it doesn't look like there's like peeling. It's like aluminum, I think. I'd love to know what's in it. So that's like the old side of the house. That's my next side. I see. I don't know, dreams, whatever. Yeah, I recently, like, I'm actually like partnering up with a contractor. I'm actually dating him now too, which people always say a no-no, but like, it's just, it's working really well. I just love that you're using eco-friendly paint.
Yeah, I try to. Some people like, don't really care. But Benjamin Moore does like to go too, like a lot of their higher quality paints are already like eco-friendly, like VOC. And then there's other brands, like there's a woman-owned paint brand you can order online called Claire. And that paint is like, you know, a lot more eco-friendly. It is cool that we use the women in business. So it just like, I wanna start having MLS to educate people. That's great. Yeah, so I'm excited about that. But actually one of the things too, like, you know, if you ever want painting, feel free to reach out, because I don't get a lot of like interest in Sagerty, and Melissa, that's not true.
Sometimes people like, are interested in getting quotes, but then I don't often like win them in Sagerty. So I'm like driving an hour to like work these exterior jobs, and I'm like, I'm exhausted. And then I still have to drive an hour home. You know? Yeah, I'll figure it out. I'll get a quote for me for the book. Okay, cool. And then I need to vacation. And I have to go to work. I hope that was helpful. Yeah, that was super helpful. And you're going to be sending out like a form? Yeah, so the form is good, yeah.
And here's my. Thank you. But yeah, because I'd like to like contribute a little bit. No, I don't have to put my name. I have to put my name on there. It like completely. Where is your name? Where is your name? It completely like, I had probably four people like had it. I was like, could you just tell me let me know what you think of this? No one mentioned, like, add your name. What's your name? What's your name? I mean, don't worry. Yeah, I recently I'm actually like partnering up with a contractor. I'm actually dating him now too, which people always say a no-no, but like it's just, it's working really well.
I just love that you're using eco-friendly paint. Yeah, I try to. Some people like, don't really care. But Benjamin Moore does like to go too, like a lot of their higher quality paints are already like eco-friendly, like VOC. And then there's other brands, like there's a woman-owned paint brand you can order online called Claire. And that paint is like, you know, a lot more eco-friendly. It is cool that we use the women in business. So it just like, I wanna start having MLS to educate people and like. That's great. Yeah, so I'm excited about that.
But actually one of the things too, like, you know, if you ever want painting, feel free to reach out, because I don't get a lot of like interest in softwareities. And Melissa, that's not true. Sometimes people like, are interested in getting quotes, but then I don't often like win them in softwareities. So I'm like driving an hour to like work these exterior jobs, and I'm like, I'm exhausted. And then I still have to drive an hour home. You know? Yeah, I'll figure it out. I'll get a quote for me for the book. Okay, cool. And then I have to go to vacation.
And I have to go to work. I hope that was helpful. Yeah, that was super helpful. And you're gonna be sending out like a form? Yeah, so that's the form is good, yeah. And here's my. Thank you. But yeah, because I'd like to like contribute a little bit. No, I don't have to put my name. I have to put my name on there. It like completely. Where is your name? Where is your name? It completely, like I had probably four people like had it. I was like, could you just tell me let me know what you think of this?
No one mentioned like, add your name. What's your name? What's your name? I mean, don't worry about it. Yeah, I recently, like, I'm actually like partnering up with a contractor. I'm actually dating him now too, which people always say a no-no, but like, it's just, it's working really well. I just love that you're using eco-friendly paint. Yeah, I try to. Some people like, don't really care, but Benjamin Moore does like to go too. Like a lot of their higher quality paints are already like eco-friendly, like VOC. And then there's other brands, like there's a woman-owned paint brand you can order online called Claire.
And that paint is like, you know, a lot more eco-friendly. It is cool that we use the women in business. So it just like, I wanna start having MLS to educate people. That's great. Yeah, so I'm excited about that. But actually one of the things too, like, you know, if you ever want painting, feel free to reach out, because I don't get a lot of like interest in softwareities. And Melissa, that's not true. Sometimes people like, are interested in getting quotes, but then I don't often like win them in softwareities. So I'm like driving an hour to like work these exterior jobs.
And I'm like, I'm exhausted. And then I still have to drive an hour home. You know? Yeah, I'll figure it out. I'll get a quote for me for the book. Okay, cool. And then I have to go to vacation. And I have to go to work. I hope that was helpful. Yeah, that was super helpful. And you're gonna be sending out like a form? Yeah, so that's the form is good, yeah. And here's my. Thank you. But yeah, because I'd like to like contribute a little bit. No, I don't have to put my name. I have to put my name on there.
It like completely. Where is your name? Where is your name? It completely, like I had probably four people like had it. I was like, can you just tell me let me know what you think of this? No one mentioned like, add your name. What's your name? What's your name? I mean, don't worry. Yeah, I recently, like I'm actually like partnering up with a contractor. I'm actually dating him now too, which people always say a no-no, but like, it's just, it's working really well. I just love that you're using eco-friendly paint. Yeah, I try to. Some people like, don't really care.
But Benjamin Moore does like to go too. Like a lot of their higher quality paints are already like eco-friendly, like VOC. And then there's other brands. Like there's a woman-owned paint brand you can order online called Claire. And that paint is like, you know, a lot more eco-friendly. It is cool that you used the women in business. So it just like, I wanna start having MLS to educate people and like. That's great. Yeah, so I'm excited about that. But actually one of the things too, like, you know, if you ever want painting, feel free to reach out because I don't get a lot of like interest in softwareities.
And Melissa, that's not true. Sometimes people like are interested in getting quotes, but then I don't often like win them in softwareities. So I'm like driving an hour to like work these exterior jobs and I'm like, I'm exhausted. And then I still have to drive an hour home. You know? Yeah, I'll figure it out. I'll get a quote for me for the book. Okay, cool. And then I have to go to vacation. And I have to go to work. I hope that was helpful. Yeah, that was super helpful. And you're gonna be sending out like a form?
Yeah, so that's the form is good, yeah. And here's mine. Thank you. But yeah, because I'd like to like contribute a little bit. No, I don't have to put my name. I have to put my name on there. It like completely. Where is your name? Where is your name? It completely, like I had probably four people like had it. I was like, can you just tell me, let me know what you think of this? No one mentioned like, add your name. What's your name? What's your name? What's your name? I mean, don't worry. Yeah, I recently, like I'm actually like partnering up with a contractor.
I'm actually dating him now too, which people always say a no-no, but like, it's just, it's working really well. I just love that you're using eco-friendly paint. Yeah, I try to. Some people like, don't really care. But Benjamin Moore doesn't like to go too. Like a lot of their higher quality paints are already like eco-friendly, like VOC. And then there's other brands. Like there's a woman-owned paint brand you can order online called Claire. And that paint is like, you know, a lot more eco-friendly. It is cool that you used the women in business. So it just like, I wanna start having MLS to educate people and like.
That's great. Yeah, so I'm excited about that. But actually one of the things too, like, you know, if you ever want painting, feel free to reach out because I don't get a lot of like interest in softwareities. And Melissa, that's not true. Sometimes people like are interested in
- Discussion on marketing strategies for businesses including wholesale and direct-to-consumer (DTC) outreach.
- Importance of email marketing alongside social media, citing Old Navy's daily emails as a benchmark.
- Sharing a structured email marketing schedule utilizing tools like Airtable and Klaviyo.
- Implementation of 'sprints' for major sales events including specific campaigns for events like National Ice Cream Day and the Fairs Summer Market.
- Proposal for a welcome sequence and automation through Klaviyo and Zapier to streamline email management and customer onboarding.
- Advantages of using Squarespace vs. Shopify for e-commerce and the necessity of a password-protected site for wholesale pricing.
Content:
Like records it and then I basically give like a chat. So, I thought about just like walking through like what my marketing schedule looks like. And I know marketing is not the same for everybody, but all of us should be marketing our businesses. People, I was just talking to somebody, like we have two streams of outreach. So, we have wholesale and we have DTC. And like a lot of people are like fine to reach out to their like direct-to-consumer people, but people get really intimidated by wholesale or sometimes people get really intimidated to reach out to just like anybody at all.
Like, social media does not take the place of good email marketing. And if you think about like being like worried or nervous to reach out to somebody, and like, are you emailing too much? Old Navy emails me every single day. And you're still subscribed. I actually unsubscribed because I can't deal with that level. I subscribed to get like a discount code, and then I was getting emails every day and I was like, this is too much. But if somebody, if a company is going to send out emails every single day and people don't unsubscribe, then you can send out one email at least once a month should be the goal.
We do every two weeks, but then we do, I'll go into it, we do something called sprints as well, which we can go into. So, this is my air table. So, I have in this air table, I have what kind of email it is, so whether it's wholesale, cold outreach, or direct-to-consumer. And then I have the date it's supposed to go out, and this is all ready for 2027. I was working on this the other day. Then I have the rest of 2026 here. Oh, cool. So, this is just the schedule. This is just in the schedule.
You could actually, I'll tell you that in a minute, but I have the content. I have the content, and then I have like some prompts. Like if I notice something worked really well, then I'm like, maybe we'll deep dive into this a little bit more. So, yeah, so I have like, you know, we do an April Fool's Day sale every year. Like every year we do April Fool's. I think it's like, just like our normal like 10% off. It's just direct-to-consumer, but like it's a little off schedule, but you know, I have it on here.
And then I always have, like we have something called the Fairs Summer Market coming up, which is like a virtual trade show. And so anything where I'm having a big sale or like have something big happening, we do something called a Sprint, which is where you email for five days in a row to like really make sure people know what's going on. And like something like the, like a market or a sale that we're doing online, like the Fair Summer Market is over four days. So we'll email the day before it happens, the first day, the second day, the third day, the fourth day, the fifth day, and then the fifth, the last day is the like, the first, the day before, we email and we're like, don't forget this starts tomorrow.
The door is so loud. So we email the day before it happens, and we're like, hi, don't forget this happens tomorrow. And then every single day we have different content. So we're like highlighting different products. I actually brought this for you. But like we, you know, we have, we highlight a different new release or whatever we're doing. But like we have these new flower sun catchers. So then we'll highlight that on day one. Like, look, we have a new sun catcher. Day two, so we have content for every day. So I need to do my sprint breakdowns here.
But if you always have, you never have to worry about like what, I don't even know what to write about. If you keep it organized like this, where you know every single two weeks you can pop in here. And this makes the campaigns and Klaviyo, well, so I use Klaviyo, MailChimp is great. However you're using, doing your email marketing is good. But this makes it so I can set my schedule. I can set my emails up really far in advance. So like today is my day. Like I'm caught up on all the emails I needed to send out, so today is the day I'll sit down and I'll plan my next, I'll plan and design, put it in the pipeline, my next two months worth of emails.
So it's drag and drop. I save a lot of the same templates and I just use them over and over again. And here's the thing, once you have, like, so we sent a campaign that's like, don't forget, it's almost National Ice Cream Day. And you do all your marketing, like the social media marketing. Well, sorry, this isn't social media, this is email. So like, what do you, are you using the flow desk or whatever that Sarah uses? Oh, to actually send out the emails? No, Klaviyo does everything for me. So Klaviyo is my, I did start using Zapier, Zapier.
Yeah, because Squarespace doesn't play with anybody, but I can use, so I started, rather than manually putting people into my welcome sequence, like somebody new signed up, I'll do it. I'm using, my goal is today to finish setting up Zapier so that like, somebody signs up on the website, it automatically goes to Zapier, Zapier imports it to Klaviyo, and then they get put in the welcome sequence. And I can show you my welcome sequence, but like, look, I did this very silly, like, this is barely a call to action, but kind of is. So it's like, hey, here's my favorite ice cream places where I live.
Here's all my ice cream stuff. You don't like Sawyer's? Yeah, it's fine. I like it because it's next to me. But I like Mickey's in England because of the frozen custard. Jordan's ice cream is my favorite because they have the weirdest flavors. It's in Tivoli. Oh. But anyway, so I'm like, look, just like really silly little comments for my wholesale. I have this thing called Now for the Good Stuff, and we have all of our retailer resources here. So like how to order from us. Retailer resources are, I know not everybody is wholesale, but it's photos of all of our work.
So retailers can use it for their website. It has our logo as a PNG with a transparent background. It has a little blurb about us. It has basically everything a retailer would want to know about us. And then I have the same sign off every time. Sometimes it says enroha too. But like, you know, we have, so that's at the bottom of every single one of our emails for wholesale and then direct-to-consumer is really super similar. It just doesn't have that at the bottom. But then our welcome sequence. Here we go. Yeah. So like, again, this is, I have a modified of this for direct-to-consumer.
But like, you know, this is like a little bit about us, the studio, and then again, retailer resources, our website, everything. But, you know, direct-to-consumer, it's like more like storytelling. So this is the welcome sequence if you do direct-to-consumer, but it's really similar. I mean, for wholesale, but it's... The only thing that's different is this isn't here. I think I talk about my dog more. And like how I bought the presses. So there's a little more storytelling with direct-to-consumer, because everything they would want to know about me otherwise is here for retailers. So yeah, this stuff is just not here, but there is a button to order from me.
I feel like every email should be a call-to-action, and the call-to-action should be spend money with me. I'm the person you should be buying tarts for, or I'm the person you should be painting with. So you should, every email, I feel like, should always have, You want to make it as easy as it is to find. You don't want them to have to be like, wait, what was their website? It should always be in your email, and a button is the best, because all you have to do is click. And again, that's why it goes to wholesale, but... You use Squarespace for your website, but that doesn't like sync with it?
No, Squarespace plays with nobody. I love Squarespace because it's so easy to like drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience. Also, they invite me down to do like a market there a couple of times a year, and I basically make all my website money there. So I stick with Squarespace. I know Squarespace has email campaigns, but I wanted more, I wanted to be able to like track our growth easier, and some of the automations and welcome sequence for me didn't work on Squarespace.
But I'm also 100%, like, don't pay for something if you don't need it. Until you need it, I think when you need it is when you should buy the next thing. I know too many people who have a business, and then they buy all the things at once, and then they have no money, and then they're stuck because they have all the things but no customers. But I think you should, like, level up as you go. Like, when you need something, then get it. So you use Squarespace for your website, but the, that doesn't like sync with it?
No, Squarespace plays with nobody. I love Squarespace because it's so easy, like, to drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience. Also, they invite me down to do, like, a market there a couple times a year, and I just make all my website money there. So I stick with Squarespace. I know Squarespace has email campaigns, but I wanted more, I wanted to be able to, like, track our growth easier, and some of the automations and welcome sequence for me didn't work on Squarespace.
But I'm also 100%, like, don't pay for something if you don't need it. Like, until you need it, I think when you need it is when you should buy the next thing. It's, I know too many people who have a business, and then they, um, they buy all the things at once, and then they have no money, and then they don't, they're stuck because they have all the things but no customers. But I think you should, like, level up as you go. Like, when you need something, then get it. So you use Squarespace for your website, but that doesn't, like, sync with it?
No, Squarespace plays with nobody. I love Squarespace because it's so easy, like, to drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience. Um, also, they invite me down to do, like, a market there a couple times a year, and I basically make all my website money there. So I stick with Squarespace. Um, I know Squarespace has email campaigns, but I wanted more, I wanted to be able to, like, track our growth easier, and some of the automations and welcome sequence, for me, didn't work on Squarespace.
But I'm also 100%, like, don't pay for something if you don't need it. Like, until you need it, I think when you need it is when you should buy the next thing. It's, I know too many people who have a business, and then they, um, they buy all the things at once, and then they have no money, and then they don't, they're stuck because they have all the things but no customers. But I think you should, like, level up as you go. Like, when you need something, then get it. So, you know, you want to make it as easy as it is to find.
You don't want them to have to be like, wait, what was their website? It should always be in your email, and a button is the best because, like, all they have to do is click. And, again, that's my, it goes to the wholesale, but... You use Squarespace for your website, but, um, but the, um, that doesn't, like, sync with it? No, Squarespace plays with nobody. I love Squarespace because it's so easy, like, to drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience.
Um, Also, they invite me down to do, like, a market there a couple times a year, and I basically make all my website money there. So I stick with Squarespace. Um, I know Squarespace has email campaigns, but I wanted more, I wanted to be able to, like, track our growth easier, and some of the automations and welcome sequence for me didn't work on Squarespace. But I'm also 100%, like, don't pay for something if you don't need it. Like, until you need it, I think when you need it is when you should buy the next thing.
It's, I know too many people who have a business, and then they, um, they buy all the things at once, and then they have no money, and then they don't, they're, they're stuck because they have all the things but no customers. But I think you should, like, level up as you go. Like, when you need something, then get it. So you should, every email, I feel like, should always have... You want to make it as easy it is to find. You don't want them to have to be like, wait, what was their website? It should always be in your email, and a button is the best because, like, all they have to do is click.
And, again, that's my, it goes to the wholesale, but... And you use Squarespace for your website, but that doesn't, like, sync with it? No, Squarespace plays with nobody. I love Squarespace because it's so easy, like, to drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience. Um, also, they invite me down to do, like, a market there a couple times a year, and I basically make all my website money there. So I stick with Squarespace. Um, I know Squarespace has email campaigns, but I wanted more, I wanted to be able to, like, track our growth easier, and some of the automations and welcome sequence for me didn't work on Squarespace.
But I'm also 100%, like, don't pay for something if you don't need it. Like, until you need it, I think when you need it is when you should buy the next thing. It's, I know too many people who have a business, and then they, um, they buy all the things at once, and then they have no money, and then they don't, they're, they're stuck because they have all the things but no customers. But I think you should, like, level up as you go. Like, when you need something, then get it. So you want to make it as easy it is to find.
You don't want them to have to be like, wait, what was their website? It should always be in your email, and a button is the best because, like, all they have to do is click. And again, that's my, it goes to the wholesale, but... You use Squarespace for your website, but that doesn't, like, sync with it? No, Squarespace plays with nobody. I love Squarespace because it's so easy, like, to drag and drop, and I've just had it there for so long, and I find Shopify a little confusing. So I use Squarespace just out of convenience.
Um, also, they invite me down to do, like, a market there a couple times a year, and I basically make all my website money there. So I stick with Squarespace. Um, I know Squarespace has email campaigns, but I wanted more, I wanted to be able to, like, track our growth easier, and some of the automations and welcome sequence, for me, didn't work on Squarespace. But I'm also 100%, like, don't pay for something if you don't need it. Like, until you need it, I think when you need it is when you should buy the next thing.
It's, I know And no one's gonna care. And like, maybe, you know, like... They probably won't even notice. You know, like, let's see, like, you know, every year at the end of the year, we have an end-of-year recap for our wholesalers, and we just, like, a happy new year, thanks for being with us email, but it goes out every single year. And my idea with Klaviyo and setting all this up is to take a lot of the guesswork out. So I label each email template. Like, if I'm going to do National Ice Cream Day again next year, which I probably will, then I can, you know, I can organize the templates and save them so that next June, I can just, like, change a few things up, switch a few things around, and send it back out.
So like, you've always got... Nobody's gonna know. It's been a whole year. If you don't save it with a template, you will just... You could search. You could go back. I mean, you can also, because it saves all your campaigns, so, you know, you can always change the name of your campaign to whatever it was, National Ice Cream Day, or Trending for 2026. And so then, if you go back and find that campaign, then you can, you can use that campaign again and then change what you want. But the idea is, it takes some time to, like, set all of this up.
And the behind-the-scenes, like, this definitely took a while. But, like, you don't have to do too... I'm sending four emails a month because I have two audiences. But if you're only sending one email a month or two emails, that's not much. And so, it's just kind of being, like, what day am I sending it? And the day is important because it makes you, like, you have to do it. But mostly making sure you have the content so you don't have to think about it. And then again, notes about, like, what do I, what's, like, what worked last year.
So, like, you know, in the beginning of March, I was like, not to mom Passover cards. And so then I made a note to focus on floral for March. Because, like, everybody buys their mom flowers for Mother's Day. You know, making sure when I do, um, you know, this wholesale, we do, we always do a sale that's, like, our anniversary every year. We're opening the business. And we go back to the pricing we have when we first opened. And so, like, I make notes on, like, all of, all of that stuff. But, and some of it is a lead-up.
Like, if you're doing a sale, like, and it's in a month, all your emails until then should have something about that sale. Like, first you'd be like, hey, guess what? In a month this is happening. The next email is a little more, like, details about it. And then the one right before it happens is, like, all the details. But you have to constantly remind people that this stuff is happening. But I think I'm, I'm thinking, like, because I had, um, back in March, I had, like, a contractors meet up. And, of course, I told them, I'm like, yeah, I'm gonna do another one in July.
And here it's July. I'm like, okay, I have no capacity. Um, but, um, but, like, for an event, it's a similar thing where it just, like, you know, you said the sprints where, like, you're reminding people, like, yeah, every day, basically. Like this Harrison Market, we have already sent out two emails about it leading up. It's not until mid-July, but all of our emails are already talking about it. To just remind people. To remind, to, like, don't forget, we're doing the fair market. Here's a little bit about our details. And now we'll start ramping up, like, talking about it more.
Like, here's, you know, we've done a sneak peek of some of our new releases. And, you know, here's what's happening. Here's the deal. Um, and then, yeah, the sprint. So we're also doing stationery store day for the store this year. And we'll do the same thing. We're like, the week before, we'll do teases about everything we're going to do on store day. But, like, you can also do, if it's, like, if you can schedule it. Like, if you have, like, like a four or five day event and you're working, reminding people every day that this is going on.
And I never have people, like, unsubscribe because I do a sprint. Like, it sounds like you're sending a lot, but it's not, like, a long email. It's just a quick, short email. Like, hi, don't forget, today is happening. And then a little photo or something to remind people that what's going on. And, um, you both use Klaviyo. So it's, like, so it's up to, like, a thousand subscribers. Is it, is it free? Oh, okay. Yeah, it's free. It's up to a thousand. We have, like, a lot. We pay a lot for Klaviyo, but I've also got, like, 11,000 people on here.
12,000? 11,000. But that's, like, some of that is cold outreach because we do our cold outreach on here. Some of it is, um, you know, just our general marketing. But, like... Can you see what it looks like? Can you show Klaviyo, like, the campaign and, like, the format? I can't because some of it is NDA. And I can't show some of it. I'm sorry. What are you using for email or you use MailerLite? I mean, there's stuff like this, like, you know, setting up. You can, the cool thing is with Klaviyo is that you can do multiple stages of things.
So, like, so this is my welcome automation. You can add as many of these as you want. Like, I could add, if I want to do text messages, if I want to do another email. It's kind of nice. Like, this is, so this is just the welcome sequence. So the trigger is what you, what you tell it that, like, makes the email go out. So it's, this email is tied to that. I could do a third one that's, like, I don't know what a third welcome, part of a welcome sequence. Like the third one, maybe the second, maybe the first one is like, hi, we're so happy you're here.
Here's 10% off. Thank you for joining us. The third one could be like, here's a little bit about us. What's going on in our studio. You know, the nice thing with this is that you can really set this up to do as many sequences as you want. And there's a lot of, you know, I don't do text message, um, campaigns, but a lot of people do. So that data is there. I just personally. That's probably an extra charge, right? For me, no, but like, I don't know if you can do text messages. Mostly because if I get a text message, then I, I delete it.
Oh, I do it every time and I regret it because I just get so many of these. It's like, I don't even remember signing up for this. Yes, exactly. But it's good to know that it's there as an option. And yeah, because I wasn't sure how. And some of it is you just play with it as you go. So like, I think when I first started Klaviyo, I didn't do any automations. I just let Squarespace trigger the automations. But I, as I find myself with less time, and it's the thing that, like, as you grow, you add things that make sense for your business.
But then, now I don't have time to, like, import the new people into Klaviyo. It's such a time suck. So that's why I'm setting it in Zapier today. So like, it collects the data and it delivers it to Klaviyo. So I don't have to do any of that. The only problem. Yeah, so I think. So I would go into Squarespace and see who signed, and it's usually every 30 days. And so I could go in and just... Yeah, I would go into Squarespace and see who's subscribed in the last 30 days, export that list, and then import it to Klaviyo.
But now Zapier is just going to do all of that for me. My only problem is almost all of my wholesale is on Faire, which is the wholesale platform. I do have to manually do that with Faire. Because they don't have any integration. They don't have any integration. So with Faire, it's not that hard. And there's probably not as many people doing a wholesale. Yeah, I do that every week because we get new retailers every week. So my goal on Friday is to just be like, okay, go order this week, great, and then throw the notes in there.
How do they have integration with Squarespace? One thing that I found is nice about Klaviyo also is that it's only friendly. You have a list. Yes. That's great. And then you get the integration with the free plan or like certain, like the different levels. Yeah, yeah. So they'll just, they'll not be able to do that at all. That's great. Yeah. I think Klaviyo is great because there's so much integration and AI and like easy. Oh, Shopify is so clunky. It's why I haven't moved over because, well, I opened up Shopify blank page and it was like, good luck.
And I was like, what's template? Like where, I think my problem with Shopify is that you have to buy all this additional stuff to make it work, like between the templates and like, it's a lot of apps. And I personally don't have time for it. I also do run some wholesale off my website. And so because I offer wholesale on my website, it's really hard to add wholesale to Shopify. It's a whole other app and it's not perfect. Whereas here, you just click wholesale. It takes you to our terms. You could go to Fair, you'll have our terms.
And then there's just a password protected site with the wholesale pricing on it. So like, I don't, I need to reorganize this, but like, I don't have to discount anything later. People can just go on here and order, you know, whatever. For this, for the wholesale, yeah. Because I don't want anybody to just tell me that. They're gonna be like, why is this $3? And I'd be like, and the thing with my retailers is that like, I was trying for a while to be like, hi, just order on the website and then use this password, use this discount code, wholesale 50, and it would take 50% off.
But retailers don't wanna do that. They don't wanna see this like giant number at the bottom. They just wanna know what their wholesale price is gonna be. That's the thing. That's the thing. I haven't figured out a way to put it. I mean, I will say you get what you asked for. If I was just gonna create a campaign, I can, I'll pick. So those are your different lists. Yeah, so cold outreach current retailers, which needs to be updated for the standards. DTC stores, this new cold outreach needs to move up here. And new retailers needs to move up because the new retailers get triggered into the welcome sequence.
Anyway, so if I'm gonna send it to cold outreach. So you can see it has some of the emails that I sent are over here. So I'm like, I really like this design. Maybe I'll go with that again. Or, so this is one that email saved, which is, I think it auto-saves the emails that you've done. Or I can go to here and just pick any of these templates. They already exist. And you can just like edit it as you see fit. And then, like, I don't know which one. Is there an integration with like Canva or anything that you know of?
Yeah, so you could also save like, you could, there is, hold on. I've been paying for Canva for years and years. You can just do a blank. You can just do a blank email or you can go email library. I don't know. Oh, hey, hi. There is a way to just do a blank. Like you can also, but you can also pick anything and delete it all. You can just be like, I don't know. You can just delete basically everything. And then like, you know, it's got a space for an image. Like let's say we just got rid of that whole section.
Let's say we just got rid of that section. But then you can come back in here and you can see, you could first of all, you can duplicate. But you can go in here, if this is the one you keep, you can replace. And then that email could be your whole campaign. Like if you design the whole thing in Canva, you can just drop that whole thing there and set it. Make sure it's high res. Okay. You can just drop it in there and then you're done. Okay, cool. I think Klaviyo is great because you, yeah, there's so much integration and AI and like easy.
Oh, Shopify is so clunky. It's why I haven't moved over because, well, I opened up Shopify blank page and it was like, good luck. And I was like, where's the template? Like where, I think my problem with Shopify is that you have to buy all this additional stuff to make it work. Like between the templates and like, it's a lot of apps. And I personally don't have time for it. I also do run some wholesale off my website. And so because I offer wholesale on my website, it's really hard to add wholesale to Shopify. It's a whole other app and it's not perfect.
Whereas here, you just click wholesale. It takes you to our terms. You could go to Fair. You'll have our terms. And then There's just a password protected site with the wholesale pricing on it. So like, I don't, I need to reorganize this, but like, I don't have to discount anything later. People can just go on here and order, you know, whatever. For this, for the wholesale, yeah. Because I don't want anybody to just tell me that they're gonna be like, why is this $3? And I'd be like, and the thing with my retailers is that like, I was trying for a while to be like, hi, just order on the website and then use this password, use this discount code, wholesale 50, and it would take 50% off.
But retailers don't wanna do that. They don't wanna see this like giant number at the bottom. They just wanna know what their wholesale price is gonna be. That's the thing. That's the thing. I haven't figured out a way to put a nice template. That's what I was saying. I was just gonna create a campaign. Like I can, I'll pick a. Oh, so those are your different lists. Yeah, so I've cold outreach current retailers, which needs to be updated for the standards. DTC stores, this new cold outreach needs to move up here. And new retailers needs to move up because the new retailers get triggered into the welcome sequence.
Anyway, so if I'm gonna send it to cold outreach. So you can see it has some of the emails that I sent are over here. So I'm like, I really like this design. Maybe I'll go with that again. Or- That's the templates. So this is one that email saved, which is, I think it auto-saves the emails that you've done. Or I can go to here and just pick any of these templates. They already exist and they're nice. And you can just like edit it as you see fit. And then, like, I don't know which one.
Does, is there an integration with like Canva or anything that you know of? Yeah, so you could also say like, you could, there is, hold on. I've been paying for Canva for years. You can just do a blank. You can just do a blank email or you can go email library and. I don't know. Oh, hi. There is a way to just do a blank. I can also, but you can also pick anything and delete it all. You can just be like, I don't know. You can just delete basically everything. And then like, you know, it's got a space for an image.
Like, let's say we just got rid of that whole section. Let's say we just got rid of that section. But then you can come back in here and you could, first of all, you can duplicate. But you can go in here, if this is the one you keep, you can replace and then that email could be your whole campaign. Like if you design the whole thing in Canva, you can just drop that whole thing there and set it. Make sure it's high res. Okay. You can just drop it in there and then you're done. Okay, cool.
I think Klaviyo is great because you, yeah, there's so much integration and AI and like easy. Oh, Shopify is so clunky. It's why I haven't moved over because well, I opened up Shopify blank page and it was like, good luck. And I was like, where's the template? Like where, I think my problem with Shopify is that you have to buy all this additional stuff to make it work. Like between the templates and like, it's a lot of apps. And I personally don't have time for it. I also do run some wholesale off my website. And so because I offer wholesale on my website, it's really hard to add wholesale to Shopify.
It's a whole other app and it's not perfect. Whereas here, you just click wholesale. It takes you to our terms. You could go to Fair. You'll have Because you, as important as email marketing is, it should not take up the majority of your day. Like, the majority of your day is whatever you're creating to get the customer to buy it. Your customer's not buying your email, they're buying the product that you're making or the service that you're offering. And is there, like, scheduling features where it's like, an automated and everything too? Yeah, so let's say I don't have this on this email strategy.
Okay, so now, I cannot send this email because it's garbage. I'm really nervous, hold on. I'm really nervous, hold on, let me do that. I'm really don't wanna send this to people. You don't wanna accidentally. You can send it to yourself, right? So, let's say I send out emails like twice a week. Do you do text messaging too, or do you just do email? Our emails, like, if we're not, like, spending money right now. That's really good, though. Like, yes, yeah, I would say I think you're hitting the throttle because it's so annoying. It's like.
Because you went to, what is it, like, DNC, or you had to, like, login, and I'm like, oh my God, exactly what I logged in. And it just doesn't get me. I wouldn't even reach out to Squarespace and just say, like, what do I do? Is there gonna tell you that you could do all your email marketing through them? But you can say, oh, that's okay, we already set up over here. But they should be able to walk you through why it's not getting there. Oh, Wix, yeah. I started with Wix, I didn't have my Windows.
If I paid people everything. Yeah, I just had, I don't know how to walk you through with Wix, but yeah, it was really hard with Squarespace to get our website there with emails. But Wix, they have, like, customer service too, you could call them. Do you think it's preview? Wait, do Squarespace still own your domain name? Yeah, because, yeah. Oh, because you originally had Squarespace set up the domain that way. So are you still paying? That's for your email. Oh, yeah. So maybe it was never transferred? I mean, so it's never worked? So if you bought it in email, then I would contact them.
Because that's not a domain. That's your email. It has to go through a website. So if you bought it in email, then I would contact them. That's what I was thinking. I didn't have to authenticate. Yeah, I had to go through Squarespace to authenticate my email, even though I paid Gmail. So if you bought it in email, then I would contact them. So I haven't really been watching the what's up, but with Sarah and them kind of leaving. She's leaving. She's moving. She's moving right now. It's official now, like she's moving. So I have a list we had here, I think we're going to try to come up with a list so that we know every month.
So the topic is going to be for this meetup, and then that way people will really know what's happening every month. I think the working one is the emails. So check out Klaviyo. Oh wait, you've already on Klaviyo. Look at the templates and just pick one template and just run with it. What's your homework? I want to look at Klaviyo and see what all the features are and how I can, because that also syncs with Zapier. I'm already on Zapier. I use it for everything. I'm pretty crazy tech savvy. And I also, I didn't want to share too much on this, but I actually have a couple of lifetime subscriptions that I bought that are a bit better for people who are marketing.
And mostly use it. The big one I just spent $2,500 for. It basically uses AI where you can feed it, like say you have your top four emails that get the most views or whatever, you could put that into this template and then it will, like the AI will read it and then basically give you like, okay, well here's more ideas and using what works with your marketing. And it's just, it's really cool. I'm trying to figure out how I'm gonna use it or I'm gonna return it in two months after I try it. But I, like I said, I'm like crazy about like the lifetime deals because I'm a member of something called AppSumo and like, so I pay a hundred dollars membership and I get access to thousands of different apps basically like that I just pay once for and I have it forever.
And then there's another, like for social media, there's another app that basically like uses AI to create your campaigns. Again, like you can basically say, this is my brand, this is my mission, this is like some example posts. And then it kind of takes that, but I just haven't had any time to like sit down to actually use it, even though it's the research. Right, so we did the email marketing now, so our next one is going to be copy. So your homework is to go home and work on things from this. What's your homework?
I think the working one is the emails. Now, check out Klaviyo. Like, oh wait, you're already on Klaviyo. Look at the templates and just pick one template and just run with it. What's your homework? I want to look at Klaviyo to see what all the features are and like how I can, because that also syncs with Zapier. I'm already on Zapier. I use it for everything. I'm like pretty like crazy tech savvy. And I also, I didn't want to like share too much on this, but I actually have a couple of like lifetime subscriptions that I bought that are a bit better for like people who are like marketing.
And mostly use it. The big one I just spent $2,500 for. It basically uses AI where you can like feed it, like say like you have like your top four like emails that get like the most views or whatever. You could like put that into this template and then it will like the AI read it and then like basically give you like, okay, well like, here's more ideas and like using what works with your marketing. And it's just, it's really cool. I'm, I'm trying to figure out how I'm going to use it or I'm going to return it in two months after I try it.
But I, I, like I said, like I'm like crazy about like the lifetime deals because I'm a member of something called AppSumo. And like, so I pay a hundred dollars membership and I get access to thousands of different apps basically like that I just pay once for and I have it forever. And then there's another, like for social media, there's another app that basically like uses AI to create your campaigns. Again, like you can basically say, this is my brand, this is my mission, this is like some example posts. And then it kind of keeps that, but I just haven't had any time to like sit down to actually use it, even though it's the research.
Right, so we did the email marketing now. So our next one is going to be copy. So your homework is to go home and work on things from this. What's your homework? I want to look at Klaviyo to like see like what all the features are and like how I can, because that also syncs with Zapier. I'm already on Zapier. I use it for everything. I, I'm like pretty like crazy tech savvy. And I also, I didn't want to like share too much on this, but I actually have a couple of like lifetime subscriptions that I bought that are a bit better for like people who are like marketing.
Um, and mostly use it. The big one I just spent $2,500 for. It basically uses AI where you can like feed it, like say like you have like your top four like emails that get like the most views or whatever. You could like put that into this template and then it will like the AI read it and then like basically give you like, okay, well like here's more ideas and like using what works with your marketing. Um, and it's just, it's really cool. I'm, I'm trying to figure out how I'm gonna use it or I'm gonna return it like in two months after I try it.
But I, I like I said, like I'm like crazy about like the lifetime deals because I'm a member of something called AppSumo. And like, so I pay a hundred dollars um like membership and I get access to thousands of different apps basically like that I just pay once for and I have it forever. And then there's another, like for social media, um, there's another app that basically like uses AI to create your campaigns. Again, like you can basically say, this is my brand, this is my mission, this is like some example posts. And then it kind of keeps that.
But I just haven't had any time to like sit down to actually use it, even though it's the research. Right, so we did the email marketing now. So our next one is going to be copy. So your homework is to go home and work on things from this. What's your homework? I want to look at Klaviyo to like see like what all the features are and like how I can, like, because that also syncs with Zapier. I'm already on Zapier. I use it for everything. I, I'm like pretty like crazy tech savvy. And I also, I didn't want to like share too much on this, but I actually have a couple of like lifetime subscriptions that I bought that are a bit better for like people who are like marketing.
Um, and mostly use it. The big one I just spent $2,500 for. It basically uses AI where you can like feed it, like say like you have like your top four like emails that get like the most views or whatever. You could like put that into this template and then it will like the AI read it and then like basically give you like, okay, well like here's more ideas and like using what works with your marketing. Um, and it's just, it's really cool. I'm, I'm trying to figure out how I'm going to use it or I'm gonna return it like in two months after I try it.
But I, I, like I said, like I'm like crazy about like the lifetime deals because I'm a member of something called AppSumo. And like, so I pay a hundred dollars um like membership and I get access to thousands of different apps basically like that I just pay once for and I have it forever. And then there's another, like for social media, um, there's another app that basically like uses AI to create your campaigns. Again, like you can basically say, this is my brand, this is my mission, this is like some example posts. And then it kind of keeps that.
But I just haven't had any time to like sit down to actually use it, even though it's the research. Right, so we did the email marketing now. So our next one is going to be copy. So your homework is to go home and work on things from this. What's your homework? I want to look at Klaviyo to like see like what all the features are and like how I can, because that also syncs with Zapier. I'm already on Zapier. I use it for everything. I, I'm like pretty like crazy tech savvy. And I also, I didn't want to like share too much on this, but I actually have a couple of like lifetime subscriptions that I bought that are a bit better for like people who are like marketing.
And mostly use it. The big one I just spent $2,500 for. It basically uses AI where you can like feed it, like say like you have like your top four like emails that get like the most views or whatever. You could like put that into this template and then it will like the AI read it and then like basically give you like, okay, well like here's Again, you'll have a day of scheduling and then you'll be set up for next week. So when I go, my big thing is on Fridays when I'm at the store, and if it's slow, which it happens, maybe it's not, I can just sit there and like, go, and because I have this air table with all of my prompts, I can just be like, what are we talking about next month?
Okay, great. And then like, look at last year's email or make up a new email and just go with it. But people love to know like, what's going on behind. You're really good at behind the scenes. You usually get socials, but like, what's going on. And I'm listening to you thinking like, oh, I need that. I'm gonna do that. But like, in your slow months, like, behind the scenes, the slow months are a good time for you to be like, here's what summer actually will take. Like, I did an email that had a great open rate that was just about my dog.
And like how my dog is in, like, so many of my cards. And so we do that. We offer the dog days of summer. And so we show his like, dog with all the products that she's on. And it has such a good open rate. But like, people like, really email us every week. Yeah, that's good. Yeah, and I think also, like, I realized, like, even my business cards, like, don't have my first name. And I just recently, like, put like, an about me page. And I'm realizing that, like, so many people connect with me just because I'm a woman and, you know, as a painter.
And like, a lot of people, like, are kind of like, I want to hire you because I want to support a woman-owned business. And a lot of the time, like, I'm not even sharing, like, people don't even know I exist. So I think maybe I could even try just with email list, just like, to share with my existing people and be like, hey, if you want to share this email to anyone else who might be interested in painting and kind of see. Or you could be like, hey, if you give me a lead that we can reach out to, then you get this discount.
Like, whatever you can afford. Oh, yeah, so it's a little bit of an incentive, too. And you start building a cold outreach list. So those are the people who you, like, want to land a gig with. Oh, okay. So the cold outreach are people that I don't know but might be referrals from other people. And we are all fully aware that you cannot add someone to your email list who has not enthusiastically asked to be on your email list. It's illegal. Oh, so you cannot just, you can pull the outreach. You can just reach out to them.
Oh, but you can't add them to the list. You cannot add them. It's illegal to just add them to your email list. They have to opt in. Oh, okay. So the cold outreach are people that I don't know but might be referrals from other people. And one thing I have done, too, like, to help people's budgets is sometimes I'll do projects in phases. So say, like, in the fall, like, you want to, you want to do, like, the front of the house and really, like, focus on that. And then, you know, I have done that, done that for people, too.
I'm not in a rush. But I just hate the color. But it's weird because, like, we don't have a front door. The front door right there? No, those are just windows. So we have a door here. And there's a door here. And then there's a door in the back. And then there's a door in the back. I don't like shutters on the house. I hated them on the house. Well, I like shutters that are, like, painted black. Yeah, yeah. You have, like, a darker color. But this is, like, so much bigger than it looks here because there's, like, a whole apartment studio above.
Do you know what, what, um, it's hard to tell from the photos what the siding is? This is... Aluminum, probably. I was gonna say, it doesn't look like there's like peeling. It's like aluminum, I think. I'd love to know what's in it. So that's like the old side of the house. That's my next side. I see. I don't know, dreams, whatever. Yeah, I recently, like, I'm actually like partnering up with a contractor. I'm actually dating him now too, which people always say a no-no, but like, it's just, it's working really well. I just love that you're using eco-friendly paint.
Yeah, I try to. Some people like, don't really care. But Benjamin Moore does like to go too, like a lot of their higher quality paints are already like eco-friendly, like VOC. And then there's other brands, like there's a woman-owned paint brand you can order online called Claire. And that paint is like, you know, a lot more eco-friendly. It is cool that we use the women in business. So it just like, I wanna start having MLS to educate people. That's great. Yeah, so I'm excited about that. But actually one of the things too, like, you know, if you ever want painting, feel free to reach out, because I don't get a lot of like interest in Sagerty, and Melissa, that's not true.
Sometimes people like, are interested in getting quotes, but then I don't often like win them in Sagerty. So I'm like driving an hour to like work these exterior jobs, and I'm like, I'm exhausted. And then I still have to drive an hour home. You know? Yeah, I'll figure it out. I'll get a quote for me for the book. Okay, cool. And then I need to vacation. And I have to go to work. I hope that was helpful. Yeah, that was super helpful. And you're going to be sending out like a form? Yeah, so the form is good, yeah.
And here's my. Thank you. But yeah, because I'd like to like contribute a little bit. No, I don't have to put my name. I have to put my name on there. It like completely. Where is your name? Where is your name? It completely like, I had probably four people like had it. I was like, could you just tell me let me know what you think of this? No one mentioned, like, add your name. What's your name? What's your name? I mean, don't worry. Yeah, I recently I'm actually like partnering up with a contractor. I'm actually dating him now too, which people always say a no-no, but like it's just, it's working really well.
I just love that you're using eco-friendly paint. Yeah, I try to. Some people like, don't really care. But Benjamin Moore does like to go too, like a lot of their higher quality paints are already like eco-friendly, like VOC. And then there's other brands, like there's a woman-owned paint brand you can order online called Claire. And that paint is like, you know, a lot more eco-friendly. It is cool that we use the women in business. So it just like, I wanna start having MLS to educate people and like. That's great. Yeah, so I'm excited about that.
But actually one of the things too, like, you know, if you ever want painting, feel free to reach out, because I don't get a lot of like interest in softwareities. And Melissa, that's not true. Sometimes people like, are interested in getting quotes, but then I don't often like win them in softwareities. So I'm like driving an hour to like work these exterior jobs, and I'm like, I'm exhausted. And then I still have to drive an hour home. You know? Yeah, I'll figure it out. I'll get a quote for me for the book. Okay, cool. And then I have to go to vacation.
And I have to go to work. I hope that was helpful. Yeah, that was super helpful. And you're gonna be sending out like a form? Yeah, so that's the form is good, yeah. And here's my. Thank you. But yeah, because I'd like to like contribute a little bit. No, I don't have to put my name. I have to put my name on there. It like completely. Where is your name? Where is your name? It completely, like I had probably four people like had it. I was like, could you just tell me let me know what you think of this?
No one mentioned like, add your name. What's your name? What's your name? I mean, don't worry about it. Yeah, I recently, like, I'm actually like partnering up with a contractor. I'm actually dating him now too, which people always say a no-no, but like, it's just, it's working really well. I just love that you're using eco-friendly paint. Yeah, I try to. Some people like, don't really care, but Benjamin Moore does like to go too. Like a lot of their higher quality paints are already like eco-friendly, like VOC. And then there's other brands, like there's a woman-owned paint brand you can order online called Claire.
And that paint is like, you know, a lot more eco-friendly. It is cool that we use the women in business. So it just like, I wanna start having MLS to educate people. That's great. Yeah, so I'm excited about that. But actually one of the things too, like, you know, if you ever want painting, feel free to reach out, because I don't get a lot of like interest in softwareities. And Melissa, that's not true. Sometimes people like, are interested in getting quotes, but then I don't often like win them in softwareities. So I'm like driving an hour to like work these exterior jobs.
And I'm like, I'm exhausted. And then I still have to drive an hour home. You know? Yeah, I'll figure it out. I'll get a quote for me for the book. Okay, cool. And then I have to go to vacation. And I have to go to work. I hope that was helpful. Yeah, that was super helpful. And you're gonna be sending out like a form? Yeah, so that's the form is good, yeah. And here's my. Thank you. But yeah, because I'd like to like contribute a little bit. No, I don't have to put my name. I have to put my name on there.
It like completely. Where is your name? Where is your name? It completely, like I had probably four people like had it. I was like, can you just tell me let me know what you think of this? No one mentioned like, add your name. What's your name? What's your name? I mean, don't worry. Yeah, I recently, like I'm actually like partnering up with a contractor. I'm actually dating him now too, which people always say a no-no, but like, it's just, it's working really well. I just love that you're using eco-friendly paint. Yeah, I try to. Some people like, don't really care.
But Benjamin Moore does like to go too. Like a lot of their higher quality paints are already like eco-friendly, like VOC. And then there's other brands. Like there's a woman-owned paint brand you can order online called Claire. And that paint is like, you know, a lot more eco-friendly. It is cool that you used the women in business. So it just like, I wanna start having MLS to educate people and like. That's great. Yeah, so I'm excited about that. But actually one of the things too, like, you know, if you ever want painting, feel free to reach out because I don't get a lot of like interest in softwareities.
And Melissa, that's not true. Sometimes people like are interested in getting quotes, but then I don't often like win them in softwareities. So I'm like driving an hour to like work these exterior jobs and I'm like, I'm exhausted. And then I still have to drive an hour home. You know? Yeah, I'll figure it out. I'll get a quote for me for the book. Okay, cool. And then I have to go to vacation. And I have to go to work. I hope that was helpful. Yeah, that was super helpful. And you're gonna be sending out like a form?
Yeah, so that's the form is good, yeah. And here's mine. Thank you. But yeah, because I'd like to like contribute a little bit. No, I don't have to put my name. I have to put my name on there. It like completely. Where is your name? Where is your name? It completely, like I had probably four people like had it. I was like, can you just tell me, let me know what you think of this? No one mentioned like, add your name. What's your name? What's your name? What's your name? I mean, don't worry. Yeah, I recently, like I'm actually like partnering up with a contractor.
I'm actually dating him now too, which people always say a no-no, but like, it's just, it's working really well. I just love that you're using eco-friendly paint. Yeah, I try to. Some people like, don't really care. But Benjamin Moore doesn't like to go too. Like a lot of their higher quality paints are already like eco-friendly, like VOC. And then there's other brands. Like there's a woman-owned paint brand you can order online called Claire. And that paint is like, you know, a lot more eco-friendly. It is cool that you used the women in business. So it just like, I wanna start having MLS to educate people and like.
That's great. Yeah, so I'm excited about that. But actually one of the things too, like, you know, if you ever want painting, feel free to reach out because I don't get a lot of like interest in softwareities. And Melissa, that's not true. Sometimes people like are interested in